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Rock your Personal Brand on LinkedIn: A Cheat Sheet

Written by:

Jen Simpson

One of the questions we get asked here at Pink Petro is, 'how do I build my personal brand?’. We gathered some top tips from LinkedIn and wanted to share them.

According to LinkedIn, the best times to post are:

  • The best times to post to LinkedIn are Wednesday at 9–10 a.m. and 12 p.m.
  • The best day to post on LinkedIn is Wednesday.
  • The safest times to post are Tuesday through Friday from 8 a.m.–2 p.m.
  • The least engagement per day occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m. CDT

These high engagement times are usually when people are getting ready for work, just getting to work, taking a break or going home.

Peak days for engagement are Wednesdays

On the other hand, Friday, Saturday, Sunday, and Monday enjoy the lowest engagement. People want to tune out and unplug from work.

Note, this is not true of other (more social and personal) platforms. But for your professional brand, LinkedIn is a clear winner.

Be sure to follow the PinkPetro and Experience Energy LinkedIn pages to stay in touch.

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