How it works 

You supply at least 10 names of your perceived A+ as well as your F- to measure the differential. We gather the necessary data remotely and discreetly, then run it through our supercomputer to measure invisible qualities (e.g., hard and soft skills, seven mindsets, five dysfunctions, and approximately 40 different personality traits), and quantify who your best people are. We can produce dossiers of teams, companies, and individuals. In essence, we are creating specifications that define A+, and we hold ourselves responsible for those specifications

This is where Jobs to Be Done theory comes into play, or Clayton Christensen’s famous example of the milkshake solving a breakfast problem for commuters. We assess all of your existing sales materials to decipher what problem your product solves and if it aligns with the needs of your A+ customer. We then examine the language to see if it appeals to your A+ customer’s specific and unique psychological mindset. And finally, we evaluate whether your product or service features meet the needs of your true customers.

Using the Japanese method of Ikigai, which means “a reason for being” or “life worth,” we help you decipher your sense of purpose—the driving motivation behind your business. Unlike branding questionnaires, here we are integrating A+ customer needs and product output (the result, or what your product does) into this process. Prepare to answer pointed questions over casual calls. Your responses will then be run through our proprietary software, which utilizes Artificial Intelligence to organize the patterns, trends, and motivations underlying your passion. From there, it produces material that highlights your brand purpose.

Now that we know who your customers are, how your product serves their needs, and what your brand purpose should be for product-market fit, we collaborate with you to find the best people for growth. To assist in this, using our Functional & Psychological Scorecard, we help you evaluate recruits, leads, and vendors with a newfound clarity. No more guessing games. Make decisions based on certainty, using the aforementioned insights to turn down the noise. For example, imagine you just walked into a room with 100 people. We help you find the five people there who are your A+ almost instantly

Our specialty is remote mindset psychology, blended with decades of experience building search engine algorithms. We use this background to create a large language model specific to your A+. This is the equivalent of putting thousands of your A+ think-alike future customers in one room, without all the noise. We remotely harvest the language used by all of your A+, summarize their needs, and further clarify their psychological profile. Once this model is created, you then become capable of communicating with your A+ customer in the language they use themselves. And finally, utilizing Artificial Intelligence programmed with this model, you can ask questions to guide your decision-making. Think of it as a custom Magic 8 ball that tells the truth.

Using our Magic 8 ball, we can scan your existing marketing materials to see how well they align with your A+. From there, we can use our large language model to rewrite all of your materials, trading industry jargon for words that resonate with your customers. The first iteration can guide your marketing teams in producing more effective materials, or if need be, we can fine-tune your messaging with our in-house copywriter. However, we are not dictating what you must use. Instead, we are guiding your creative team towards effective language, direction, and content that will increase conversions. They can iterate from there.

We are not consultants. We don’t produce “thunk!” documents, then bail. Instead, we work with you as partners on your journey towards continuous growth. That is why our service typically involves a monthly retainer for roughly 6+ months—so that we can work together, as a team, to help you achieve your desired results. This isn’t about quick fixes (although our process certainly speeds things up) but about helping businesses like yours achieve harmony in the marketplace by securing the right people, products, and messaging. We’re here to help you innovate, not swear off innovation altogether due to stress, uncertainty, and chaos