--- title: Steps to Achieving Your Business Goals Amidst Challenging Markets description: Steps to Achieving Your Business Goals Amid COVID-19 image: https://www.allyenergy.com/hubfs/Imported_Blog_Media/Value-Proposition-p2s47u1kcumabtyfp61d64ex1okinpgdjly0zyozns.jpeg --- - [BUILD WITH US](https://www.allyenergy.com/work-with-us) - [GALLERY](http://ally.photos) [![Company logo](https://www.allyenergy.com/hubfs/MJTW%20Assets/logos/ally-energy-logo-2.svg)](https://www.allyenergy.com/) - [ABOUT](https://www.allyenergy.com/about) - [INSIGHTS](https://www.allyenergy.com/resources) - OUR BUILDS - [Houston Energy & Climate Week](http://www.climateweekhouston.com) - [Energy Workforce of the Future](https://www.energyworkforceofthefuture.com/) - [The GRIT Awards & Best Energy Workplaces](https://www.allyenergy.com/2025-grit-awards-best-energy-workplaces-finalists) - [Energy Capital Markets Day on Wall Street](https://www.allyenergy.com/ally-tcs-worley-new-york-marathon-team) - [THE BEE SUITE™](http://www.thebeesuite.com) - 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[Running](https://www.allyenergy.com/blog/tag/running) - [Social Influence](https://www.allyenergy.com/blog/tag/social-influence) - [Storytelling & Personal Branding](https://www.allyenergy.com/blog/tag/storytelling-personal-branding) - [The Voices Of Energy](https://www.allyenergy.com/blog/tag/the-voices-of-energy) - [Uncategorized](https://www.allyenergy.com/blog/tag/uncategorized) - [Wellbeing & Self Care](https://www.allyenergy.com/blog/tag/wellbeing-self-care) - [Workforce Development](https://www.allyenergy.com/blog/tag/workforce-development) Subscribe Select blog topic Career Search Change & Resilience Climate & Sustainability Creativity & Originality Initiative Critical Thinking & Analysis Digital Diversity, Equity & Inclusion Emotional Intelligence Energy Insights Entrepreneurship Intrapreneurship Explore ESG Female Execs of Climate Tech Financial Skills GRIT Giving Back Grit Awards Growth change challenge leadership Inspiration Leadership Marathon Member Insights Negotiation Parenting & Family Problem Solving & Ideation Race in the Workplace Recognition Relationships, Conflict, Power and Office Politics Running Social Influence Storytelling & Personal Branding The Voices Of Energy Uncategorized Wellbeing & Self Care Workforce Development # Steps to Achieving Your Business Goals Amidst Challenging Markets Written by: [Josh Levs](https://www.allyenergy.com/blog/author/josh-levs) - [Share](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.allyenergy.com%2Fblog%2Fthinking-beyond-the-crisis-the-steps-to-achieving-your-business-goals-amid-covid-19) - [Share](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.allyenergy.com%2Fblog%2Fthinking-beyond-the-crisis-the-steps-to-achieving-your-business-goals-amid-covid-19&title=Steps%20to%20Achieving%20Your%20Business%20Goals%20Amidst%20Challenging%20Markets&summary=Steps+to+Achieving+Your+Business+Goals+Amid+COVID-19&source=) - [Tweet](https://twitter.com/home?status=Steps+to+Achieving+Your+Business+Goals+Amidst+Challenging+Markets%20https%3A%2F%2Fwww.allyenergy.com%2Fblog%2Fthinking-beyond-the-crisis-the-steps-to-achieving-your-business-goals-amid-covid-19) - [Watch](https://vimeo.com/allyenergy) ![](https://www.allyenergy.com/hubfs/Imported_Blog_Media/Value-Proposition-p2s47u1kcumabtyfp61d64ex1okinpgdjly0zyozns.jpeg) > Wesleyne Greer, founder and CEO of [Transformed Sales](https://transformedsales.com), knows about persevering through difficult times and succeeding. Through her work, she helps clients increase their revenue no matter what challenges they’re facing. She also knows the energy business well, having spent years working in petrochemicals. > The key, Greer said, is knowing your  value proposition. “Many of us don’t quite understand what a value proposition is,” she said. Many people mistake it for a mission statement or quick summary of their work. “But your value proposition is really what allows you to set yourself apart from your competitors.” > “When you come up with your value proposition, it needs to have three key components. It needs to define the problems that you're trying to solve. It needs to describe the benefits that your company will give to the world. And it needs to highlight your differences.” This doesn’t apply only to creating your own business or project, she said. “Even if you’re in a company and want to move to the next level,” it’s helpful to show your company how the three components apply to you -- problems you can solve, benefits of giving you the promotion, and what makes you different from your competitors. > There’s also another, deeper benefit in how it can frame the kind of work you pursue, she said. “If your value proposition has those three components, it will ensure that what you’re doing is **living in your** [**purpose**](http://www.katiemehnert.com/book/).”   WATCH THE REPLAY: Are You Thinking Beyond Crisis > Value propositions are “not set in stone,” Greer explained. They change as you change, as your team changes, and as events reshape the business landscape. So ask yourself: What’s your value proposition now, amidst change? With that in mind, set your goals. Greer encourages people to have at least three goals at all times. One should generally be focused on revenue; the second, on personal or team development. The third is up to you. These goals should reflect the “new normal,” she said. Perhaps you want to bring your revenue back up to pre-pandemic levels within one year, for example. For each goal, Greer says, develop an action plan, and then break it down into tasks to take each day. > Figuring out how to do that now requires “out of the box” thinking, she said. “One thing that an old sales manager/ mentor used to tell me was, ‘You can’t sell anything sitting in your home office all the time.’  But now, that is very different! That’s what we have to do…. We’re stuck behind a screen and we have to find ways to build our business. So my challenge to you is to find a way to bring value to those people who you are most interested in.”   ## Related Posts [![What it Takes to Make a True Impact](https://www.allyenergy.com/hubfs/Afton%20Sterling.jpg) GRIT What it Takes to Make a True Impact ALLY Energy](https://www.allyenergy.com/blog/what-it-takes-to-make-a-true-impact-afton-sterling) [![Calls for Equality Being Heard by Energy Industry](https://www.allyenergy.com/hubfs/Imported_Blog_Media/Join_me_in_making_clear_heres_how_to_get_gender_equality_in_big_oil-p2s0nzzqvzmfczn65wry2dq4n6nftlyjyvwrd88hvs.jpeg) Diversity, Equity & Inclusion Calls for Equality Being Heard by Energy Industry ![](https://www.allyenergy.com/hubfs/Blog%20Authors/ally_one.jpeg) ALLY](https://www.allyenergy.com/blog/calls-for-equality-being-heard-by-energy-industry) [!["Where Are the Women in Oil and Gas?"](https://www.allyenergy.com/hubfs/Imported_Blog_Media/Untitled-design-85-e1595952506754-p2s51e2v9b2vef0v3xz1knwphuw0p2sixwfo96vc08.png) Diversity, Equity & Inclusion "Where Are the Women in Oil and Gas?" Jen Simpson](https://www.allyenergy.com/blog/where-are-the-women-in-oil-and-gas) ### Subscribe Here! [![ALLY Energy](https://www.allyenergy.com/hubfs/MJTW%20Assets/logos/ally-energy-logo-on-dark.svg)](https://www.allyenergy.com/) Unleashing the next generation of builders and difference makers. 801 Travis Street, Ste 2101 PMB 1589 Houston, Texas 77002 [+1 281-741-5482](tel:+12817415482) - [About](https://www.allyenergy.com/about) - [Our Press](https://www.allyenergy.com/about/press) - [Our Philanthropy](http://www.alliesinenergy.org) ©2026 ALLY Energy. All rights reserved. - [Help](https://www.allyenergy.com/help) - [Privacy Policy](https://www.allyenergy.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Josh Levs", "url" : "https://www.allyenergy.com/blog/author/josh-levs" }, "dateModified" : "2025-06-17T14:02:35.038Z", "datePublished" : "2020-05-07T05:00:00.000Z", "headline" : "Steps to Achieving Your Business Goals Amidst Challenging Markets", "image" : [ "https://www.allyenergy.com/hubfs/Imported_Blog_Media/Value-Proposition-p2s47u1kcumabtyfp61d64ex1okinpgdjly0zyozns.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.allyenergy.com/blog/thinking-beyond-the-crisis-the-steps-to-achieving-your-business-goals-amid-covid-19", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.allyenergy.com/hubfs/MJTW%20Assets/logos/ally-energy-logo-2.svg" }, "name" : "ALLY Energy " } } ```